The truth isn't out there. It's right here.

The Success Professor

Discover the secrets of how to make a lucrative and steady income selling your product or service on the web.

I'll bet you've read that one before.....yawn.

How about this?

Here you can get marketing recommendations based on real world experience without getting fleeced by some Bozo trying to suck every possible penny out of your pocket.

Is that better?

Who the Hell is this Guy?

My name is Ed Osworth and I will be your guide through through this site. I warn you. I am extremely blunt at times. Most of the time, in fact.

If you are looking for the "happy talk and fantasy" so common on web marketing sites you won't find it here. If that is what you are looking for I suggest you visit Disney.com instead.

I will not smooze you by telling you what you want to hear. You can get that anywhere on the web.

Instead, I promise to tell you the truth based on my experience.

My marketing experience goes back 16 years. I was responsible for sales and marketing in a multi-million dollar corporation about the time some of the "web marketing experts" out there were entering pre-school.

I have made my living for many years from my websites.

But I am not an "Internet Marketing Guru" or "Internet Marketing Expert" or any of the rest of those inflated titles.

I am simply an "Internet Journalist". A critic at large, so to speak.

As such I subscribe to a journalist's ethical standard. That includes only recommending stuff that I have actually used and feel is a benefit. I won"t steer you to whatever product or service is paying me the fattest referral fee right now.

It also includes disclosing the fact up front that certain links on my site can benefit me financially through affiliate agreements. (More on this in my article "The Internet Marketing Product BS Detector")

I promise you that any referral agreements will not ever influence my recommendation or review. Many things I recommend don't have referral programs. That is usually because the product is so good they don't need to pay people to promote it.

And since they don't pay - you may never learn of some of these through the "Guru Gang".

Apparently, lots of "Gurus" only seem to like products that pay fees. Most also don't feel any need to disclose their financial interest in recommendations.

In India, "Gurus" teachings are accepted at face value based in blind faith. Not here.

Internet marketing expertise these days seems to be based on the old saying "In the land of the blind, the one-eyed man is king."

So what, Ed? Why should I believe you?

My verifiable track record.

You may well know me as "The Real Estate Rebel". Two and a half years ago I released my first internet based infoproduct called "Real Estate Secrets". It explains to folks exactly how to sell or buy real estate without using a broker.

I was well qualified to pass this information to folks. I owned and operated 2 real estate companies. I wrote the book, put it on the internet, did a little bit of advertising and sold (and continue to sell) hundreds of copies of my own information product.

I have promoted over 40 other successful domains for myself and clients. Domains that sold products as diverse as Rolex Watches, Books, Real Estate, Blue Green Algae, Herbs, Health Products, Women's Fertility Devices, Fishing Expeditions, Calling Cards, and more.

I have succeeded making my living from the web selling "Real Estate Secrets" and other products that are NOT related to web marketing.

The ONLY products many of the folks out there offering marketing advise have sold are "How to Make Money on the Internet" products.

For most businesses, advice from that perspective is next to useless. Those products take a different approach to marketing than most.

Oops.. I did it again. I just upset someone by speaking my mind.

I already have a documented track record for telling the truth. No matter who it offends.

The real estate industry isn't thrilled that I sell folks my course. It exposes many of the manipulative techniques used in the industry. It shows the public how to use the latest "emotional response marketing" techniques to sell their homes. It enables folks to do a better job than a lot of agents and save the commission.

I pay for my convictions. I have a folder full of hate mail from real estate agents who don't like what I do. Well, I didn't write it to make agents happy.

I wrote Real Estate Secrets to tell the truth about real estate as I saw it. It is based on 8 years in the real estate business.  The fact that it made money was just icing on the cake.

Ordinary folks can do just as good a job of selling a home as their local real estate agent. They just don't know it until they read the truth in my course.

My pile of testimonials from folks who have saved tens of thousands of dollars using it bears that out.

As with "Real Estate Secrets" this site is the truth as I see it based on 6 years of making my living on the web. If it makes money that will be nice. That's not why I am doing this though.

If I was doing this strictly for the money I would be spewing "happy talk". It generates more sales than being straight with folks. That's why you see so much of it.

I would tell you how this site will "explode your sales" and "skyrocket your income." I would promise you "instant internet wealth and easy riches" . I'd say anything possible to motivate you to pay me $67 or $97 or maybe $297 for you my ebook full of "magic success potions".

Then I would have to look in the mirror in the morning. And myself as a money grubbing tick of a human being.

So instead I will tell the truth. Whether it sells or not. No matter how painful.

I'll wake up and see the opinionated man I am proud to be in that mirror.

Here is the short version of the truth about web marketing.

There is no easy way to instant success. There are no magic formulas, secret techniques or instant cash machines that eliminate hard work. You won't be sitting on the beach in Jamaica sipping Mai Tais while millions of dollars pour into your "virtual cash machine".

Did that hurt all that much?

You never really believed it anyway, did you?

Great, you have just begun the true path to success.

Welcome to reality, Dorothy. We are not in the Land of Oz anymore. Pay close attention to the motives of the man (or woman) behind the curtain when they tell you that their latest product or gizmo will make that fantasy world possible. The truth will set you free.

There is a simple way to web success. It involves developing good copywriting and sales skills, product testing, ad testing and tracking, savvy networking and lots of hours of determined work.

I'm not saying that no one ever made a quick fortune selling a product on the web. It happens all the time. That changes nothing.

Consider this. Every week folks win millions in state lotteries. How much would you pay one of them to teach you their secret formula for winning?

In life, some folks get very lucky. They win big without hardly trying.

But all of us get a little luck once in a while.

When it strikes, you must be prepared to take that luck and ride the wave to the top.

That takes knowing the truth, hard work and determination.

A Little Secret

All those who succeed. whether I personally agree with their techniques or not, work their butts off to achieve and maintain their success. Some just don't admit it.

Why?

Because a promise of wealth without work is one of the most effective ways to sell.

Compare these 2 headlines and you will see why.

"Make $50,000 per month lounging in your pajamas while your automatic online cash machine does all the work!."

or

"Make $2,000 per month working 15 hours per week promoting your site, educating yourself, creating new content and giving excellent service your customers."

Number 1 is fantasy and will sell like hotcakes.

Number 2 is realistic and won't sell at all.

Why? Because it implies that work is necessary.

Here's the kicker - both headlines could be used to describing the same product!

Success doesn't happen without hard work, no matter what you hear.

Success also doesn't happen without making mistakes.

I've fallen flat on my face more than a few times along the way. So will you. That is a necessary element of the path to success.

If you are ready to take bumps and bruises of falling down a few times, willing to learn new skills and able to put in the hard work necessary to succeed, you will.

And that's not fantasy. That formula works every time. It has since the dawn of man.

Let's begin. The articles and review links are up at the top.

The purpose of this site is to give you the other side of the internet marketing story. I'll introduce you to articles, programs, software and ideas I have found to have great value. I will not try to sell you anything just because it pays me well. You have my word.

Nuff Said

Ed Osworth
The Success Professor

Ed Recommends  Curious about creating your own information product like "Real Estate Secrets"? One web product I can highly recommend is "Make Your Knowledge Sell" from Ken Evoy. It is the most up to date and complete source of knowledge on the subject.

Whereas I don't agree with Ken on everything (his books are too long for my taste - 700 pages is a bit much), he gives the absolute best value for dollar of any web marketing instructor. ( No way will I ever refer to him as a "Guru", he's just too good of a guy)

He prices all of his stuff more than fairly (i.e.:cheap) and backs it up. Don't think you got your money's worth? He'll give you a refund.

If you are curious at all just take his free 5 part course. Click here to sign up. Ken won't bug you with endless follow up email like some. He'll send you the course and graciously say goodbye. What a guy.

While we are on the subject,I highly recommend 3 of his products all of which I own and have read from cover to cover at least once.

They are

Make Your Site Sell,( site creation and promotion)

Make your Words Sell (copywriting)

and Make Your Knowledge Sell. (infoproduct creation)

I have also purchased his Make Your Price Sell but I haven't used it yet. As soon as I do, the review will be placed here.